Attending a seminar on The Future Planning of The Hospitality Industry yesterday was quite an experience. Lindsay Caroline and I woke up bright and early to attend the seminar which was at the InterContinental Hotel in downtown New Orleans. Luckily after we arrived we quickly realized that there were sugar coated pastries with ample coffee to help wake us up.
A panel of national experts were the speakers at yesterday's conference. Each speaker presented power points with multiple graphs and different data. The main theme seemed to be about the importance of keeping the ADR (Average Daily Rate) for rooms at a higher and more steady rate.
One of the speakers Chris Klauda, Vice President, Quality Services, D.K. Schifflet & Associates, Ltd. presented some very interesting data on how guests of hotels are using social media after a trip. Despite popular belief only 20% of guests reported posting or tweeting about their trip; however, a whopping 70% used some form of social media to share photos they had taken with their family and friends. The Lesson? Hotels better be camera friendly!
Anyway, the conference was interesting and we got a free breakfast!
-Behn
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