New Orleans: PROUD to Call it Home.

Why are you proud to call New Orleans home? Isn’t that easy of a question is it?

Many wouldn’t have a problem pinpointing a reason, yet, the answer will not typically display that particular cherished since of worth and pleasure. - “I grew up here.” “This is where my job placed me.” “My significant other’s job landed us here.” “This is where my significant other grew up.” Etcetera, etcetera.

I was given the joy of volunteering at the Young Leadership Counsel’s Proud to Call it Home relaunch party at Harrah’s Casino. The crowd was a well diversified group containing people from all walks of the city; members came, friends came, and anyone passing by the theater in the casino came in to show their pride. The individual motive for being there did not matter, as it was one commonality everyone cared to celebrate: They were proud to live, work, and play in this city; they were proud to call New Orleans home!

Each New Orleanian, walked up to the welcome desks, put their name on a name tag (usual drill), but also added to the tag the reason they were proud to call New Orleans home. I’d say close to 90% of the people looked at me and said “I don’t know why I love it; I just do!” One gentleman briefly shared his story with me: He has lived in 10 states, spent 2 years convincing his wife to move from Boulder, Co to New Orleans, finally moved here after Katrina, and will only move away if he relocates out of the United States. However, the most common response? The food and the people. The food is a given; it’s got the soul to feed your soul. The people on the other hand ARE the soul of the city. The true spirit of New Orleans is embodied within the people; it’s the unmistakable, pure pride displayed in all of our faces when answering the question, “Where do you call home?”.

Once everyone moved passed the welcome desk , picked up their Proud to Call it Home bumper sticker, and liked the fan page on Facebook, they entered the front doors of the theater where they were asked to be brave and record a video clip of why they were proud to call New Orleans home. Those who were such great sports were given Proud Passports. Next stop? The bar. Drinks and food were complimentary, and everyone enjoyed the hurricanes, lemon drops, beer, wine, and soda while they celebrated the night. Past the bar and into the the main theater, the staples of what we do in New Orleans was displayed to the fullest. Eating, dancing, capturing memories, and enjoying one anthers company is a N'awlin's good time. Sam’s Funky Nation had people cutting loose on the dance floor all night, ending the party with everyone dancing on stage to the last song. Dear New Orleans was snapped away the messages everyone had to and about their beloved city. Rob, the photographer behind the magic, captures what is so raw, real, and the true spirit found in all of us.

So, why am I proud to call New Orleans home? In New Orleans you get the hustle and bustle of a big city mixed in with the small town, southern charm. You smile and say “Hi!” to the stranger walking past you on the side walk, open the door for the one walking into a place behind, and the warmth we have in our hearts for one other causes judgments are left behind. In New Orleans you are who you are, and we take one another in “as-is” condition. Opportunities are immeasurable here, no matter your interests and passions in life. All in all? I love New Orleans, just because. I’ve realized that giving a specific reason for it is like giving a specific reason for love your wife/husband or kids. An explanation can’t be tagged to that type of love, nor can it be measured.

I'll ask again; why are you proud to call New Orleans home? Fan their Facebook page and tell us all! This isn't the only amazing campaign the Young Leadership Council has created. Check out the website and you can get a glimpse of each incredible incredible projects available to get evolved with.

FORE!...a good cause (PART 1)

If you're following this blog, you may wonder why it may have seemed as though we have dropped off the face of the earth the past month or so. Three words: Unitedhealthcare Children's Foundation.

The foundation supports an admirable cause: aiding children whose conditions are not covered by their healthcare plans. Healthcare being the hot topic in the past year, we saw an immense amount of support towards the Foundation as we crafted a fundraiser event. Keating Magee helped The Unitedhealthcare Children's Foundation put on golf tournament fundraiser in both Mississippi and Louisiana.

The responsibility of soliciting donations for the auction fell in my lap. That being said, I have quite literally been eating, breathing and sleeping for this fundraiser event.

My competitive nature caused for a blur to set in over the line of my work hours. This being my senior year, I have learned the ways of effective scheduling and my first class of the day starts at 11 AM. However, during this period of my life--which I like to refer to as my "Donation Addiction"--I was not able to enjoy this privilege of sleeping in. 8:05 AM would hit and suddenly the alarming Irish Fight song ringtone would flood the room and my phone would nearly vibrate off the night stand. I look at my phone and do not recognize the number: it's a potential donor--I'm sure of it. I have 5 seconds to emerge from my drowsy state, answer the phone and be ready to pitch our request.

TIPS FOR MAKING SUCCESSFUL COLD CALLS
-New Orleans businesses truly value supporting local causes and local businesses. I by no means have a New Jersey accent (and thank the forces every day this is so), but it was interesting to see how much warmer the business contacts were once I used the term "ya'll" in our conversations. This gave off the impression that they were dealing with a local and helped me to successfully land certain donation items, such as the generous donation of a $100 gift certificate to any of the Emeril's restaurants.

-Don't be a robot--reciting lines as you go down your cold call list is subtle but apparent to the person on the other line. Immediately they tune out your message and lock into their stance being a firm "No". You want to be familiar with the facts of your request, and still maintain a high level of professionalism while making the call--but make sure you go into each call with a personal touch. Make them feel like it is their business and only their business that you need this donation from. I had a high success rate on the last days of my deadline to collect, and I can attribute this to the sincere hint of desperation that went into my calls.

1,000+ Facebook Fans in 3 hours

There are two lessons to be learned in this: give the people what they want...and don't underestimate the effectiveness of direct email blasts.

The Windsor Court Hotel recently announced the winner of their "Have a Ball" Sweepstakes, Amy Corley-Bergeron, who was awarded with Saints tickets, a stay at the Windsor Court Hotel, as well as pre-game brunch.

I ask you though, who was the real winner in this contest?

As an avid Saints fan myself envious of Amy's great fortune, I must hold back on stating the obvious- the winner being Amy. But from a marketing standpoint, the Windsor Court brings home the trophy.

The fans of the Windsor Court hotel Facebook Page were submitted into a drawing for Saints tickets, hotel stay and pre-grame lunch. The hotel eventually gave Keating Magee the green light to use the list previously drafted and send out an email blast regarding the contest. The results were astounding. Within minutes the Windsor Court's Facebook Fan count rose exponentially. 3 hours passed and 1,000 new fans were garnered. The contest proved to be a major success.

We live in a digital age. With more people owning smart phones, which are at arms length away at all times, emails are almost instantaneously read. Unfortunately, an email blast can easily slip into the same category as spam. We can counter this by getting their attention and offering an enticing prize. After the Saints' Super Bowl win, its almost as if this entire city's blood runs black and gold. An offer to win tickets, as well as fine dining at the Windsor Court, stirs excitement and buzz for the hotel. I applaud the joint efforts of Keating Magee and the Windsor Court and await the next contest where I may be so lucky!
Geaux Saints!