FORE!...a good cause (PART 1)

If you're following this blog, you may wonder why it may have seemed as though we have dropped off the face of the earth the past month or so. Three words: Unitedhealthcare Children's Foundation.

The foundation supports an admirable cause: aiding children whose conditions are not covered by their healthcare plans. Healthcare being the hot topic in the past year, we saw an immense amount of support towards the Foundation as we crafted a fundraiser event. Keating Magee helped The Unitedhealthcare Children's Foundation put on golf tournament fundraiser in both Mississippi and Louisiana.

The responsibility of soliciting donations for the auction fell in my lap. That being said, I have quite literally been eating, breathing and sleeping for this fundraiser event.

My competitive nature caused for a blur to set in over the line of my work hours. This being my senior year, I have learned the ways of effective scheduling and my first class of the day starts at 11 AM. However, during this period of my life--which I like to refer to as my "Donation Addiction"--I was not able to enjoy this privilege of sleeping in. 8:05 AM would hit and suddenly the alarming Irish Fight song ringtone would flood the room and my phone would nearly vibrate off the night stand. I look at my phone and do not recognize the number: it's a potential donor--I'm sure of it. I have 5 seconds to emerge from my drowsy state, answer the phone and be ready to pitch our request.

TIPS FOR MAKING SUCCESSFUL COLD CALLS
-New Orleans businesses truly value supporting local causes and local businesses. I by no means have a New Jersey accent (and thank the forces every day this is so), but it was interesting to see how much warmer the business contacts were once I used the term "ya'll" in our conversations. This gave off the impression that they were dealing with a local and helped me to successfully land certain donation items, such as the generous donation of a $100 gift certificate to any of the Emeril's restaurants.

-Don't be a robot--reciting lines as you go down your cold call list is subtle but apparent to the person on the other line. Immediately they tune out your message and lock into their stance being a firm "No". You want to be familiar with the facts of your request, and still maintain a high level of professionalism while making the call--but make sure you go into each call with a personal touch. Make them feel like it is their business and only their business that you need this donation from. I had a high success rate on the last days of my deadline to collect, and I can attribute this to the sincere hint of desperation that went into my calls.