There are two lessons to be learned in this: give the people what they want...and don't underestimate the effectiveness of direct email blasts.
The Windsor Court Hotel recently announced the winner of their "Have a Ball" Sweepstakes, Amy Corley-Bergeron, who was awarded with Saints tickets, a stay at the Windsor Court Hotel, as well as pre-game brunch.
I ask you though, who was the real winner in this contest?
As an avid Saints fan myself envious of Amy's great fortune, I must hold back on stating the obvious- the winner being Amy. But from a marketing standpoint, the Windsor Court brings home the trophy.
The fans of the Windsor Court hotel Facebook Page were submitted into a drawing for Saints tickets, hotel stay and pre-grame lunch. The hotel eventually gave Keating Magee the green light to use the list previously drafted and send out an email blast regarding the contest. The results were astounding. Within minutes the Windsor Court's Facebook Fan count rose exponentially. 3 hours passed and 1,000 new fans were garnered. The contest proved to be a major success.
We live in a digital age. With more people owning smart phones, which are at arms length away at all times, emails are almost instantaneously read. Unfortunately, an email blast can easily slip into the same category as spam. We can counter this by getting their attention and offering an enticing prize. After the Saints' Super Bowl win, its almost as if this entire city's blood runs black and gold. An offer to win tickets, as well as fine dining at the Windsor Court, stirs excitement and buzz for the hotel. I applaud the joint efforts of Keating Magee and the Windsor Court and await the next contest where I may be so lucky!
Geaux Saints!
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