Chatting over Chinese

Last Tuesday, Ronald and I traveled to one of my all-time favorite eateries, Five Happiness, for an Advertising Club of New Orleans luncheon. The purpose of the event was to honor Loyola University students for their advertising and marketing successes. A buffet was set up with an array of the best Chinese dishes Five Happiness has to offer. Walking down the buffet line, I spotted my three favorite dishes: General’s Chicken, Pecan Shrimp, and Combination Fried Rice. I helped myself to every dish available then made my way back to my seat, trying to keep my mountain of food from collapsing. As I indulged in my lunch, I began to reflect on my Ad Club experience. This has been my second Ad Club luncheon, and I have loved every minute of both experiences. The luncheons are held at the best venues in town, and the members of the club are always charming. I have been very impressed with the speakers, especially the guest speaker of this particular luncheon, WWL-TV’s Sally Ann Roberts. “Opportunity happens suddenly,” she explained to the Loyola students. “The only thing that can hold you back in life is you,” continued Roberts in reference to living out your dreams. Roberts spoke of the brilliant future of New Orleans and the vast opportunities this great city will bring. I looked around the room and noticed the smiles that filled the faces of the audience. At that moment, I realized how lucky I was to be sitting among the Ad Club in the great city of New Orleans.

A Disk in Distress

I am proud to announce that I have learned how to create and edit videos! Ronald gave me an excellent tutorial on the art of "iMovie." The task was to edit the video Brooke captured from the French Quarter Festival press conference. She took wonderful videos of the festivities during the event, and she enlisted my services to create a single, brief video to showcase her experience. All in all, the project turned out to be a success, minus a brief technical error that occurred before we even began. The video clips from the event were stored on a disk, which we put into the disk drive. To our surprise, nothing happened, and when we attempted to eject the disk there was a low growl, similar to the noise an animal makes when it feels threatened. The disk was stuck in the computer! There is very little that can be done to remove such a disk without ultimately breaking the computer. Because of this, we sought help from others in the office, which resulted in three adults staring at the computer without a clue of how to rescue the disk. Ronald had a brilliant resolution: Google, "how to remove a stubborn disk from the disk drive of an Apple". The moment I began to type the question into the Google bar, the disk popped out of the drive! Ronald was right- Google does solve everything! I am not exactly sure whether Google actually aided in saving the disk, or whether it was more of a right-place, right-time situation; however, the disk was rescued and our video editing project was finally completed! Please see Brooke's blog titled, "French Quarter Festival Press Conference," to view the finished project.

GEAUX HORNETS!

I had the privilege of going to last night’s game with Margaret and we had a great time! The Hornets were playing the Portland Trailblazers and it was a “sit at the edge of your seat” kind of game. I will admit that my knowledge on basketball is pretty sad, but I know a good game when I see one!
The Hornets were behind until the third quarter and then came out of no where and kept making basket after basket.

Congrats Hornets!

Although I don’t get the game 100%, I have been to many sporting events and what I have learned is that everyone has their own tradition.Take me for instance, every time I go to an event like this I have to have nachos. It is a must and I have no idea why!

When I was looking at the audience I could tell that each person had their own tradition. I saw a group of people painted in blue and yellow, saw people with thunderstix, and of course saw the unforgettable die hard fan group, the Bee-Zanies.

So, I have to ask you, what's your tradition?

French Quarter Festival Press Conference

Today, I went with Ann Wills and Ronald Evangelista to the French Quarter Press Conference which was held at The Court of Two Sisters. I couldn’t have asked for a better day; the weather was perfect, the people were friendly, and the food was fabulous!

As the three of us approached the welcoming table, we were greeted by smiling faces who asked us to fill out a name tag. After putting on my lovely “my name is Brooke” sticker, I shadowed Ann and Ronald while they said hello to everyone.

Since I am inviting everyone to join me on my journey, I have attached a video of the press conference, so you can see what I experienced.

I learned many important things about the festival that I must share with you! Before the festival begins, mark your calendar for Wednesday, April 6 because House of Blues is hosting TGIF (Thank Goodness It’s Festival day) party from 7-10pm, featuring Rockin’ Dopsie! Now, if that wasn’t exciting enough, I have even better news. This year the festival is adding an extra day! Yes, I said it…the festival is adding an extra day that they’re calling, ‘Locals’ Lagniappe’ day! The festival will run from Thursday, April 7 through Sunday, April 10! Most importantly, it is FREE to enter!

If you are worrying about transportation…don’t. This year the shuttle is being brought back since it was such a huge hit last year, but with double the amount of buses! There are many ways to get to the festival including streetcar, bicycle, and car. If you are driving you can park in the lot at the Convention Center Lot F for $10 and take the free shuttle to the festival.

If you are like me and are interested in the different types of food that are going to be offered, trust me you will not be disappointed. Some of the fabulous food options are Antoine’s, Boucherie, Dunbar’s, The Court of Two Sisters, Crepes a la Cart, Little Tokyo, Oceana Grill, Jacques-Imo’s, Red Fish Grill, Rotolo’s Pizzeria and Desire Oyster Bar.

The official drink of the festival is the Absolut Cosmopolitan. Can you think of a better marriage…cranberry and vodka? I haven’t seen a couple this happy since spaghetti met the meatball. If you don’t like Cosmos, don’t worry there are plenty of other options that include Abita Beer, Absolut Vodka, Jameson’s, Community Coffee, Malibu Rum, Pat O’Brien’s Bar, and Tropical Isle.

While you are walking around eating the fantastic food and drinking the delicious drinks don’t forget to stop by and see some of the great bands that are playing. In total there will be over 250 bands! All different types of music for everyone to enjoy!

Before you leave the festival, don’t forget to shop! The festival is selling t-shirts, posters, hoodies, tank tops, and hats, and last, but not least a beautiful pin/pendant created by jewelry artist Monique Leon. I’ve actually had the pleasure of seeing the pendant and I must say…gorgeous! I think it’s important for everyone to know that all of the proceeds from merchandise sales go towards keeping the festival free and open to the public. So I’m here to tell you to shop till you drop!

I hope everyone goes to the French Quarter Festival and has a great time! Stay tuned for more postings on my journey!

French Quarter Festival, Here I Come!

Hello everyone! My name is Brooke Cockrell and I am the new intern here at Keating Magee! I am currently in my last semester of my senior year at Tulane and majoring in Media Arts with a minor in Public Relations. Ever since I started working here, everyone has been so friendly and extremely helpful, truly making me feel like I am a part of the KM family.

Although I have lived in New Orleans for almost two and a half years, I have not experienced the French Quarter Festival and all that it has to offer. I know you must be thinking how is it possible that I could miss out on such a wonderful event but I must be honest…I have what you call a “lawyer’s tan” and have been studying indoors for the past few years.

Since I am in my senior year and the festival pretty much takes place on KM’s doorstep, I feel like it’s the perfect time to let my hair down, get some sun and have a great time! I will be sharing with everyone my experiences including food, bands and drinks (yes, I am of legal age!) Stay tuned!

Not Just a Game

A Hornets game is much more than a professional basketball game. Upon acquiring a ticket, a fan is able to experience delicious food, drinks, costumes, contests, performances, the Honeybees, Hugo, Chris Paul, and of course, basketball. Brooke and I were offered tickets to Wednesday night’s game against the Trailblazers, to which we graciously accepted. We brought along Keating Magee’s trusty camera and video recorder, and set ourselves up for a great night of entertainment.

A few noteworthy observations:

ThunderStix- Those long skinny balloons that make noise when smashed together provide the perfect distraction to a player from the opposing team when attempting to make a free throw shot. Every time a Trailblazer had an opportunity to make a free throw, the fans began to wave their ThunderStix in a fierce motion. I found this sight to be very amusing, and yet very effective.

Hornet’s Brides: As I approached one of the many concession stands, I noticed two women in bridle gowns standing in line. The floor-length dresses were white with purple, teal, and gold trim, and the veils that covered their faces were designed in the same manner. I inquired about their attire, to which the “brides-to-be” responded that their goal was to capture the hearts of the entire Hornet’s team. Hornet’s fans are clearly the best!

Oyster Eating Contest- During the half time show, two men were brought on the court to compete in an oyster eating contest. Only in New Orleans is it acceptable to pummel raw oysters in your mouth, two at a time! The crowd grew wild as the lucky winner thrust up his arms in joy as he swallowed what was left in his mouth.

Although the entire game was neck and neck, the Hornet’s defeated the Trail Blazers’ 95-91. I left the game with great pictures and fond memories. I can’t wait for the next Hornets game!

Introducing: Margaret

Bonjour! My name is Margaret Lohmann, and I consider myself to be a true New Orleanian. I was born and raised in this beautiful historic city, and find it almost impossible to leave. After graduating from the Isidore Newman School in Uptown, New Orleans, I began my undergraduate journey a few blocks away at Tulane University. As a typical college student, I found myself torn between joining the family business and pursuing a career in something I loved. My family is comprised of doctors, nurses, engineers, and science teachers. As a Cell and Molecular Biology Major, I felt a void in my life that prompted me to reconsider my future. I quickly changed to Communication, a major that had always solicited my interest. The courses offered to a Communication major immediately wet my appetite and kept me hungry for more knowledge.

Once I declared Communication as my major, I became a marketing intern at the Alliance for Affordable Energy. The company sells energy efficient appliances, while promoting a “greener” way of life. The internship allowed me to gain a better understanding of the marketing, advertising, and public relations field and cemented my interest in this field.

After receiving a Bachelor of Arts in Communication from Tulane University, I was given the opportunity to intern at Keating Magee, one of the top advertising, marketing, and public relations firms in New Orleans. I have been here for a month, and have already learned more than I would ever learn from a classroom. I have been included in conference calls and meetings, as well as attended business luncheons and fashion shows. Each morning I awake with a smile because I am able to spend the day at Keating Magee!

New Orleans: PROUD to Call it Home.

Why are you proud to call New Orleans home? Isn’t that easy of a question is it?

Many wouldn’t have a problem pinpointing a reason, yet, the answer will not typically display that particular cherished since of worth and pleasure. - “I grew up here.” “This is where my job placed me.” “My significant other’s job landed us here.” “This is where my significant other grew up.” Etcetera, etcetera.

I was given the joy of volunteering at the Young Leadership Counsel’s Proud to Call it Home relaunch party at Harrah’s Casino. The crowd was a well diversified group containing people from all walks of the city; members came, friends came, and anyone passing by the theater in the casino came in to show their pride. The individual motive for being there did not matter, as it was one commonality everyone cared to celebrate: They were proud to live, work, and play in this city; they were proud to call New Orleans home!

Each New Orleanian, walked up to the welcome desks, put their name on a name tag (usual drill), but also added to the tag the reason they were proud to call New Orleans home. I’d say close to 90% of the people looked at me and said “I don’t know why I love it; I just do!” One gentleman briefly shared his story with me: He has lived in 10 states, spent 2 years convincing his wife to move from Boulder, Co to New Orleans, finally moved here after Katrina, and will only move away if he relocates out of the United States. However, the most common response? The food and the people. The food is a given; it’s got the soul to feed your soul. The people on the other hand ARE the soul of the city. The true spirit of New Orleans is embodied within the people; it’s the unmistakable, pure pride displayed in all of our faces when answering the question, “Where do you call home?”.

Once everyone moved passed the welcome desk , picked up their Proud to Call it Home bumper sticker, and liked the fan page on Facebook, they entered the front doors of the theater where they were asked to be brave and record a video clip of why they were proud to call New Orleans home. Those who were such great sports were given Proud Passports. Next stop? The bar. Drinks and food were complimentary, and everyone enjoyed the hurricanes, lemon drops, beer, wine, and soda while they celebrated the night. Past the bar and into the the main theater, the staples of what we do in New Orleans was displayed to the fullest. Eating, dancing, capturing memories, and enjoying one anthers company is a N'awlin's good time. Sam’s Funky Nation had people cutting loose on the dance floor all night, ending the party with everyone dancing on stage to the last song. Dear New Orleans was snapped away the messages everyone had to and about their beloved city. Rob, the photographer behind the magic, captures what is so raw, real, and the true spirit found in all of us.

So, why am I proud to call New Orleans home? In New Orleans you get the hustle and bustle of a big city mixed in with the small town, southern charm. You smile and say “Hi!” to the stranger walking past you on the side walk, open the door for the one walking into a place behind, and the warmth we have in our hearts for one other causes judgments are left behind. In New Orleans you are who you are, and we take one another in “as-is” condition. Opportunities are immeasurable here, no matter your interests and passions in life. All in all? I love New Orleans, just because. I’ve realized that giving a specific reason for it is like giving a specific reason for love your wife/husband or kids. An explanation can’t be tagged to that type of love, nor can it be measured.

I'll ask again; why are you proud to call New Orleans home? Fan their Facebook page and tell us all! This isn't the only amazing campaign the Young Leadership Council has created. Check out the website and you can get a glimpse of each incredible incredible projects available to get evolved with.

FORE!...a good cause (PART 1)

If you're following this blog, you may wonder why it may have seemed as though we have dropped off the face of the earth the past month or so. Three words: Unitedhealthcare Children's Foundation.

The foundation supports an admirable cause: aiding children whose conditions are not covered by their healthcare plans. Healthcare being the hot topic in the past year, we saw an immense amount of support towards the Foundation as we crafted a fundraiser event. Keating Magee helped The Unitedhealthcare Children's Foundation put on golf tournament fundraiser in both Mississippi and Louisiana.

The responsibility of soliciting donations for the auction fell in my lap. That being said, I have quite literally been eating, breathing and sleeping for this fundraiser event.

My competitive nature caused for a blur to set in over the line of my work hours. This being my senior year, I have learned the ways of effective scheduling and my first class of the day starts at 11 AM. However, during this period of my life--which I like to refer to as my "Donation Addiction"--I was not able to enjoy this privilege of sleeping in. 8:05 AM would hit and suddenly the alarming Irish Fight song ringtone would flood the room and my phone would nearly vibrate off the night stand. I look at my phone and do not recognize the number: it's a potential donor--I'm sure of it. I have 5 seconds to emerge from my drowsy state, answer the phone and be ready to pitch our request.

TIPS FOR MAKING SUCCESSFUL COLD CALLS
-New Orleans businesses truly value supporting local causes and local businesses. I by no means have a New Jersey accent (and thank the forces every day this is so), but it was interesting to see how much warmer the business contacts were once I used the term "ya'll" in our conversations. This gave off the impression that they were dealing with a local and helped me to successfully land certain donation items, such as the generous donation of a $100 gift certificate to any of the Emeril's restaurants.

-Don't be a robot--reciting lines as you go down your cold call list is subtle but apparent to the person on the other line. Immediately they tune out your message and lock into their stance being a firm "No". You want to be familiar with the facts of your request, and still maintain a high level of professionalism while making the call--but make sure you go into each call with a personal touch. Make them feel like it is their business and only their business that you need this donation from. I had a high success rate on the last days of my deadline to collect, and I can attribute this to the sincere hint of desperation that went into my calls.

1,000+ Facebook Fans in 3 hours

There are two lessons to be learned in this: give the people what they want...and don't underestimate the effectiveness of direct email blasts.

The Windsor Court Hotel recently announced the winner of their "Have a Ball" Sweepstakes, Amy Corley-Bergeron, who was awarded with Saints tickets, a stay at the Windsor Court Hotel, as well as pre-game brunch.

I ask you though, who was the real winner in this contest?

As an avid Saints fan myself envious of Amy's great fortune, I must hold back on stating the obvious- the winner being Amy. But from a marketing standpoint, the Windsor Court brings home the trophy.

The fans of the Windsor Court hotel Facebook Page were submitted into a drawing for Saints tickets, hotel stay and pre-grame lunch. The hotel eventually gave Keating Magee the green light to use the list previously drafted and send out an email blast regarding the contest. The results were astounding. Within minutes the Windsor Court's Facebook Fan count rose exponentially. 3 hours passed and 1,000 new fans were garnered. The contest proved to be a major success.

We live in a digital age. With more people owning smart phones, which are at arms length away at all times, emails are almost instantaneously read. Unfortunately, an email blast can easily slip into the same category as spam. We can counter this by getting their attention and offering an enticing prize. After the Saints' Super Bowl win, its almost as if this entire city's blood runs black and gold. An offer to win tickets, as well as fine dining at the Windsor Court, stirs excitement and buzz for the hotel. I applaud the joint efforts of Keating Magee and the Windsor Court and await the next contest where I may be so lucky!
Geaux Saints!